The Alto has created sales records for Maruti Suzuki India which rival car makers cannot even muster the courage to even dream about.
Maruti Suzuki India Ltd.’s (MSIL) Alto, which has remained India’s top selling model for over 10 years in a row, has now crossed the 30 lakh sales milestone in the Indian market.
It took about 15 years and six months for Alto to achieve this historic figure. Alto is the only Indian auto brand to cross this milestone.
Since its launch, Alto has found favour with its customers as an affordable car with good design, performance and high fuel efficiency. Customers, especially at the entry-level, have valued Alto as a win-win package of style and affordability.
“Alto has constantly evolved to reflect the changing India. While Alto’s true essence lies in its remarkable fuel efficiency, performance, attractive price and low maintenance, it has a zippy and sporty design that appeals to customers. Over the years, Maruti Suzuki has kept the brand rejuvenated with latest technology, features and design. Alto is being offered with features, airbag and Auto Gear Shift, at par with higher segment cars. These initiatives have helped enhance the brand’s connect with its customers and maintain its popularity.”Commented on this extraordinary landmark, R S Kalsi, Executive Director, Marketing and Sales, Maruti Suzuki India Ltd.
Additionally, over 3.8 lakh Alto have been exported to over 70 countries with Sri Lanka, Algeria, Chile, UK and Netherlands being its top markets.
MSIL has regularly upgraded Alto with the latest technology and new features to meet the expectations of its buyers. Today Alto comes with a new improved exterior design, fresh interiors and superior powertrain. It comes with two engine options, 800 cc and K10, and a CNG fuel variant. Keeping in mind the customer’s needs Alto K10 is offered with the clutch-less Auto Gear Shift Transmission technology which makes driving comfortable in heavy city traffic conditions, without compromising on fuel efficiency.
Since its launch in September 2000, Alto has remained in the limelight. Along with being the most loved car, Alto has received various awards and accolades over the years.
The company had first launched the model in September 2000. It took it over three years to cross one lakh cumulative sales mark.
In November 2008, the model breached the 10 lakh sales mark followed by 20 lakh milestone in April 2012.
An affordable, no-nonsense car with great fuel efficiency, fantastic reliability and great resale value,
the Alto has managed to be the undisputed choice of the first time entry level car buyers in India for more than a
decade now.
Alto Cumulative Sales
Sept 2000 | National Launch in Delhi |
Oct 2003 | 1 lakh cumulative sales crossed |
Aug 2006 | 5 lakh cumulative sales crossed |
Nov 2008 | 10 lakh (First million) cumulative sales crossed |
Oct 2010 | 15 lakh cumulative sales crossed |
Apr 2012 | 20 lakh (Second million) cumulative sales crossed |
Mar 2014 | 25 lakh cumulative sales |
Feb 2016 | 30 lakh (Third million) cumulative sales crossed |
Average sales per month for past 10 years exceeds 22,000 Altos |